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- 2.10 Market failure: asymmetric information
2.10 Market failure: asymmetric information questions for IB Economics
41 questions on Market failure: asymmetric information, written by Augment in the style of IB exam papers. Six of them are below in full, to answer on paper.
- IB Economics
- Part of 2 Microeconomics
- HL only
Questions by paper and level
| Paper | Questions |
|---|---|
| Paper 1 | 16 |
| Paper 2 | 14 |
| Paper 3 | 11 |
| Every paper | 41 |
Counted on
Questions to try
Written by Augment in the style of IB exams, not past papers. Answer them on paper, then check each one against its markscheme with a free account.
Standard economic theory assumes that consumers make rational choices when they spend their income.
- (a)
Explain the assumptions underlying the model of rational consumer choice.
10 marks
- (b)
Using real-world examples, discuss the view that imperfect information is the main reason why consumers fail to maximize their utility.
15 marks
Read the extract and answer the questions that follow.
Text A — Discount claims in Halvenia's electronics market
[1] Voltix is a large online electronics retailer in Halvenia, a high-income economy. On its website, many products show a crossed-out “was” price beside a lower “now” price. Consumer groups argue that this uses anchoring to make prices look like bargains.
[2] Voltix also advertises its laptops as “only HVL 42 a month” over 24 months rather than showing the full price, an example of framing (HVL = Halvenian lev).
[3] An investigation by Halvenia's consumer authority looked at one laptop model. For five months it had been sold at HVL 1 000, with weekly sales of 400 units. Voltix then displayed the laptop as “was HVL 1 250, now HVL 950”. The laptop had been on sale at HVL 1 250 for only seven days in the previous six months. During the promotion, weekly sales rose to 760 units.
- (a)(i)
Define the term anchoring indicated in bold in the text (Text A, paragraph 1).
2 marks
- (a)(ii)
Define the term framing indicated in bold in the text (Text A, paragraph 2).
2 marks
- (b)(i)
Using information from Text A, paragraph 3, calculate the percentage discount claimed by Voltix during the promotion.
1 mark
- (b)(ii)
Using information from Text A, paragraph 3, calculate the price elasticity of demand (PED) for the laptop based on the price at which it had usually been sold.
2 marks
- (b)(iii)
Using information from Text A, paragraphs 2 and 3, calculate how much more a consumer pays by using the monthly payment option rather than paying the promotional price in full.
2 marks
- (c)
Using a demand diagram, explain how displaying a “was” price may increase Voltix's sales of the laptop even if the price actually charged is unchanged (Text A, paragraph 1).
4 marks
- (d)
Explain two reasons why consumers may be more likely to buy a laptop advertised as “only HVL 42 a month” than one advertised at its full price (Text A, paragraph 2).
4 marks
Buy now, pay later in Dovania
“Buy now, pay later” (BNPL) services allow online shoppers in Dovania to split the price of a purchase into four interest-free instalments. A late fee is charged for each missed instalment. BNPL use has grown fastest among people aged 18 to 25. The currency of Dovania is the Dovanian dinar (DVN).
Table 1: BNPL users aged 18 to 25 in Dovania, 2024
Indicator | Value |
|---|---|
Average monthly income (DVN) | 1 600 |
Average amount owed on BNPL accounts (DVN) | 620 |
Users who missed at least one payment in the year (%), 2022 | 9 |
Users who missed at least one payment in the year (%), 2024 | 21 |
Late fee per missed payment (DVN) | 12 |
- (a)(i)
Using Table 1, calculate the average amount owed on BNPL accounts as a percentage of average monthly income.
2 marks
- (a)(ii)
A consumer buys a jacket priced at DVN 240 using BNPL and misses two of the four payments, paying the late fee each time.
Using Table 1, calculate the percentage by which the total amount paid exceeds the price of the jacket.
2 marks
- (a)(iii)
BNPL providers display prices on shopping websites as “4 interest-free payments of DVN 60” beside the full price of DVN 240.
Outline how framing may encourage consumers to use BNPL.
2 marks
- (a)(iv)
Using the information provided, explain two limitations of the assumptions of rational consumer choice that may explain the rise in the percentage of BNPL users who missed a payment.
4 marks
Firms often choose carefully how prices and product information are presented to consumers.
- (a)
Explain how anchoring and framing may cause consumers to make choices that do not maximize their utility.
10 marks
- (b)
Using real-world examples, discuss the view that governments should protect consumers from firms that exploit consumer biases.
15 marks
Read the extract and answer the questions that follow.
Text A — Flood insurance in Marisco
[1] Marisco is a coastal, high-income economy. Around 310 000 homes lie in zones officially classed as being at high risk of flooding. Flood insurance is optional, and many homeowners have imperfect information about the risk their home faces.
[2] Severe floods in 2021 were widely reported on television and social media. The number of insured homes in high-risk zones rose from 93 000 in 2021 to 124 000 in 2022. No major flood occurred between 2022 and 2025, and by 2025 the number of insured high-risk homes had fallen to 98 000. Economists suggest that this pattern is explained by the availability bias.
[3] Insurers report that the homeowners who keep their insurance tend to be those at the very highest risk, and premiums have risen as a result.
- (a)(i)
Define the term imperfect information indicated in bold in the text (Text A, paragraph 1).
2 marks
- (a)(ii)
Define the term availability bias indicated in bold in the text (Text A, paragraph 2).
2 marks
- (b)(i)
Using information from Text A, paragraph 2, calculate the percentage change in the number of insured high-risk homes between 2021 and 2022.
2 marks
- (b)(ii)
Using information from Text A, calculate the percentage of high-risk homes that were insured in 2025.
1 mark
- (c)
Explain two reasons why the number of insured high-risk homes fell between 2022 and 2025 (Text A, paragraphs 1 and 2).
4 marks
Health insurance in Valdoria
Valdoria is an upper-middle-income economy in Southeast Asia with a population of 48 million. Public hospitals treat patients free of charge, but waiting lists for non-emergency operations average nine months, so many households buy voluntary private health insurance.
Private insurers set one premium for all adults under 60 because, they say, testing every applicant would be too expensive. Over the past four years the number of policies has fallen while the total value of claims has continued to rise (Table 1).
Table 1: Private health insurance in Valdoria, 2021 and 2025
2021 | 2025 | |
|---|---|---|
Number of policies (million) | 9.6 | 8.4 |
Average annual premium (VDL) | 620 | 780 |
Total value of claims paid (VDL billion) | 4.80 | 5.46 |
VDL = Valdorian dollar
- (a)(i)
Using Table 1, calculate the average value of claims paid per policy in 2021 and in 2025.
2 marks
- (a)(ii)
Using Table 1, calculate the percentage change in the average annual premium between 2021 and 2025.
2 marks
- (a)(iii)
Using your answer to part (a)(i) and Table 1, outline why the data suggest that adverse selection is occurring in Valdoria's health insurance market.
2 marks
- (a)(iv)
The government is considering a subsidy of VDL 150 per policy, paid to insurers. It estimates that the premium paid by households would fall from VDL 780 to VDL 690 and that the number of policies sold would rise from 8.4 million to 8.8 million.
Calculate the total cost of the subsidy to the government.
2 marks
- (a)(v)
Using the information in part (a)(iv), calculate the change in the total revenue received by insurers from premiums and the subsidy.
2 marks
- (a)(vi)
Using the information in part (a)(iv), calculate the price elasticity of demand (PED) for private health insurance as the premium paid by households falls from VDL 780 to VDL 690.
2 marks
- (a)(vii)
Using a demand and supply diagram and the information provided, explain the effect of the proposed subsidy on the market for private health insurance in Valdoria.
4 marks
- (a)(viii)
Explain two methods that insurers in Valdoria could use to screen applicants for health insurance.
4 marks
- (b)
The following options are being discussed by the government of Valdoria:
Premium subsidy: VDL 150 per policy, costing about VDL 1.3 billion a year; the government's budget deficit is 3.9 % of GDP.
Compulsory insurance for formal-sector employees: premiums deducted from wages; about 38 % of Valdoria's workers are in the informal sector and would not be covered.
Late-enrolment penalty: premiums 2 % higher for each year after the age of 30 that a person first buys cover; experience elsewhere suggests it increases enrolment by younger people only gradually.
Expanding public hospitals: a VDL 4 billion programme to halve waiting lists within five years.
Standard policy summaries: insurers required to publish a one-page summary of each policy's cover and exclusions in the same format.
Using the information provided and your knowledge of economics, recommend a policy that the government of Valdoria could introduce to increase the number of people with health insurance.
10 marks
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More questions in Microeconomics
- 2.1Demand
- 2.2Supply
- 2.3Competitive market equilibrium
- 2.4Critique of the maximising behaviour of consumers and producers
- 2.5Elasticity of demand
- 2.6Elasticity of supply
- 2.7Role of government in microeconomics
- 2.8Market failure: externalities and common pool resources
- 2.9Market failure: public goods
- 2.10Market failure: asymmetric informationThis page
- 2.11Market failure: market power
- 2.12The market’s inability to achieve equity
More on Market failure: asymmetric information
- 2.10 Market failure: asymmetric information notesWhat Market failure: asymmetric information covers, explained, with its key terms.
- IB Economics question bankEvery Economics topic counted, and one question from each with its markscheme.
- Economics exam formatEach Economics paper, how long it is and its share of the grade.
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